Director of Marketing

The Role

We’re looking for a Director of Marketing to be the founding member of our marketing team at Aeqium. We are well capitalized and have built a product that can win over and delight enterprise customers, and are aiming to continue our growth by accelerating our marketing efforts. 

You’ll report to the CEO and work together with the Sales team to design and execute on our demand generation strategy. You’ll be instrumental to the growth of Aeqium as we accelerate the flywheel of driving continued growth in the business. If your efforts are successful (as we have confidence that they will be!), you’ll also be first in line to build out a larger marketing team and program as we scale. 

Responsibilities:

• Own a lead commitment
• Build the foundations of our Demand Generation program, including lead scoring, customer segmentation, reactivation, and nurture strategies
• Design and execute demand generation campaigns using multiple B2B channels
• Collaborate with product and engineering to ensure that we have a cohesive experience through our entire customer funnel
• Track, measure, and report on marketing performance

Ideal Candidates Will Have:

• 5+ years of B2B demand generation or growth marketing experience
• Proven track record executing effective demand generation campaigns and driving revenue across key B2B channels
• Understanding of marketing automation software and an ability to use marketing automation software to drive revenue
• Analytical mindset and creative thinker with a demonstrated ability to translate marketing activities and results into usable insights and actions for Sales
• Expertise in creating account based marketing and selling frameworks alongside a sales team to create opportunities from our ideal prospects
• Strong analytical background and ability to rapidly learn new technologies 
• Familiarity and experience with marketing technology products such as Drift, Intercom, Account-Based Marketing technologies, email marketing, and digital advertising
• Excellent communication skills

Bonus

• Experience running demand generation programs that use a Product-Led Growth motion to drive opportunities for an enterprise product
• Experience in People Operations or HR technology
• Startup experience, particularly as a startup founder or early employee

Base Salary Range: $130,000-$180,000

You will also be eligible for equity compensation in the form of stock options.

About Aeqium

Compensation is one of the most consistent pain points for businesses today, and Aeqium is leading the charge to solve that. Employees struggle to understand their compensation; managers struggle to make and communicate compensation decisions; and the People team is left with a mess of spreadsheets and manual effort to try to make it all work. Aeqium is building a unified platform that automates compensation planning processes and delivers actionable insights on pay equality, total rewards, raises/refreshes, and more. Users are clamoring for the product as fast as we can build it.

Our team has significant experience building products and scaling companies, from product-market fit through acquisition/IPO. We're well-capitalized by top VCs and experienced angels. Most importantly, we've experienced the problem that we're solving firsthand and understand it inside and out. 

This is an exciting time to join Aeqium. While we already have paying customers, you'll be joining us in the midst of true green-field development as we rapidly expand our product to new customers. As a member of our early team you'll be a critical part of Aeqium's success, and you’ll have unlimited potential for growth. 

Our team is located in SF and NYC. We work fully remotely for the time being, but we have a preference for candidates in those areas to enable some face to face time. 

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